Maintain customers for life with integrated, user-friendly CRM tools.

Customer retention and Dealership Management Systems (DMS) need to be intrinsically linked but in many cases they often run parallel to one-another. This is not the case for Pentana Solutions’ DealerPRO DMS. Where many other DMS providers offer CRM as a ‘bolt on’ to an existing dealer management solution, DealerPRO has been developed with the CRM at the core of the product, with the customer and not the vehicle being the priority.

When used properly, Pentana Solutions’ DealerPRO CRM module can revolutionise your dealership by providing a tool that creates customers for life. The key lies in relevant material and streamlined processes. Proactive dealers can acquire leads, augment data with lifestyle information and then target their customers at the right time through their preferred means of communication.

Knowing your customers’ behaviour is crucial for maintaining strong relationships. By implementing Pentana Solutions’ DealerPRO CRM, you will know exactly when your customers are due for a service, how many average miles they travel a year, usual courtesy car requests, previous service history behaviour and much more. In turn DealerPRO’s CRM allows your staff to act at the appropriate time with a relevant campaign. Then, when armed with accurate data and analysis, you can create business rules within the DealerPRO DMS to ensure the follow up is completed.

But what are the real benefits to automotive dealer of Pentana Solutions DealerPRO DMS CRM solution.

• Accurate Information – customer information can be easily integrated from the CRM record within DealerPRO
• No Duplication - easily link multiple accounts to a single subject
• Reporting – choose from daily, weekly or monthly displays
• CRM on the Move – completely mobile friendly, meaning you can keep In touch with your customers from anywhere at any time
• Real-time information - allowing you to quickly respond

Pentana Solutions’ CRM offers benefits across your automotive dealership. Individual departments can benefit from different aspects of CRM from Pentana Solutions.

Marketing Managers: Your dealership’s CRM contains a vast depository of contact records that can be exploited in marketing campaigns to ensure that the relevant targeted literature is distributed to the right people at the right time in the right format. Pentana Solutions’ CRM module has been designed to integrate seamlessly with your DMS, meaning that any marketing campaign that a prospect or customer receives is instantly recorded against a contact record that is within the DMS, this means that no more re-keying of data, saving you hours of your valuable time.

Unlike other DMS providers the customer data within the Pentana Solutions CRM can be easily extracted, allowing for data purification and auditing, meaning that your data can always be clean and up-to-date.

Sales Managers: One of the key advantages of Pentana Solutions CRM module is that it allows Sales Managers to streamline tasks. By keeping all customer interactions in one place – within the CRM, all sales activities are record against a single customer record meaning that if a customer walks into dealership or make calls, all previous customer engagement can be accessed by anyone in the business-via the CRM in the DealerPRO DMS.