At the heart of DealerPRO lies Customer Relationship Management.
“What automotive industry crisis? We sell more than ever before. Our secret…our attention to our customers. Pentana Solutions’ DealerPRO has enabled us to keep the situation of our whole Group under sharp control in real-time.”
–Autotorino, Italian Dealer Group
We know how important customer retention is to a dealership’s life cycle; therefore, we’ve developed software to take your customer relationships to the next level. Through integration and the latest cutting-edge technology, we’re able to provide a platform for you to not only maintain your customer relationships, but watch them grow. The basic, common perception of customer relationship management is a way of the past. We know Customer Relationship Management has a much more advanced meaning. DealerPRO was developed using the most advanced modern technology – inspired by dealers for dealers. It operates on user-friendly interfaces to give you efficiency and 360 degrees of clarity – resulting in better client management.
The customer relationship management modules within DealerPRO are highly integrated and designed to optimise the dealership’s relationships with its clients through client and prospect management, schedule and diary, quotation and presales marketing.
In addition, we provide an outsourced contact centre for OEMs and dealers. We talk directly with dealerships’ customers to obtain accurate data – essentially doing the time-consuming hard work for you. DealerPRO gathers and analyses the customer satisfaction responses and the verification of CRM data and relays it all back to the dealer in real-time. Because DealerPRO is completely compatible with the most widely used office automation applications, the CRM data is fully integrated and provided directly back to the dealer through the operating system.
The best part is that DealerPRO is completely mobile friendly – meaning you can keep in touch with your customers from anywhere, anytime. You no longer have to stay chained to your desk to send out campaigns or keep track of relationships. The benefits of DealerPRO can be achieved at any time – giving you the flexibility, transparency and efficiency to take your dealership to the next level.
Outsourced Call Centre
The advanced, automated customer relationship management processes afforded to dealers through DealerPRO are guaranteed to ensure customer relationship optimisation. DealerPRO gives you the tools you need to always stay top of mind with your customers, whether that be through service reminders or anniversary SMS’s. The result of low cost, high reward marketing can set you apart from other dealerships in a competitive market. And the extra touch you give can leave a lasting impression in customers’ minds – essentially creating customers for life. By keeping in constant contact with your customers you can easily increase your CSI, and ensure your customers never go out of reach.
CRM Success Story
“In 2012 we began our ongoing innovation process with DealerPRO – a business development and intelligence system which tells us in real-time exactly how we are performing.” -Autotorino, Italian Dealer Group
With real-time data, DealerPRO is able to streamline Autotorino’s 11 locations into one manageable, clear system. The Customer Relationship Manager connects all information for customers, prospects, employees and business partners together, providing a 360 degree insight into the business as a whole. With a clear view of what is going on with each customer, they are able to quickly respond to customers’ requirements, keeping them happy and satisfied.
