Aust & NZ
8th Aug 2016

Whilst the market for new vehicle sales is vying to overtake the record set last year (insert stats), July left some room for improvement. July 2016 saw New Vehicle Sales reach 91,331 units in which is a great result, however, it’s just under one thousand shy of July 2015 where 92,308 vehicles were sold (down 1.1%).

If we talk Olympic terms, as they are starting to get into full swing, the split in July is slightly behind, however, we’re still on track to beat our own record. In 2015 to this same month, 670,735 vehicles were sold and to date, in the current calendar year 689,471 vehicles have been sold (up 2.8%) and whilst we’re only half way we’re in prime position to take out the gold medal.

So, What’s Happening?

Which sector is to blame for the form slump? We were surprised to see it was the private sector which dropped 12.9% compared to July 2015 (38,222 to 34,206). The boost came from the business fleets as they grew 11.7% to last month whilst rental sales climbed 35%. It will be interesting to watch this area of growth over the next few months.

The Chief Executive of the FCAI, Tony Weber, said that despite the potential for a post-financial year market ease, particularly in the wake of a lengthy Federal election, buyer confidence remained strong for the second-best July on record.

“The ongoing strength of SUV sales, especially among business buyers, is bringing a healthy momentum to the market,” Mr. Weber said

Break It Down Per State And Territory!

Unfortunately, it wasn’t one particular region letting the team down, all of the states and territories that went backward in new vehicle registrations. Whilst some went further backwards than the others, all of Australia posted negative results in July. It was Tasmania, Victoria, and Queensland who were down on the July 2015 figures by 3.9%, 1.5% and 1.4% each respectively.

However, it’s New South Wales and the Australian Capital Territory who are holding the team together at 6.2% and 5.6% above the 2015 year-to-date figures. It’s Western Australia who is behind 3.9% down on their year-to-date figure and Tasmania is still trying to warm up also behind 3.0%.

Whilst many can relate to how quickly the first half of the year has gone, who knows how the consumers will behave in the remaining months.

Tell Me About The Brands Which Are Performing

It wouldn’t be the same unless Toyota was at the top of the leader board once again not only for the top model but the top brand also. Whilst Mazda and Hyundai are in second and third place, Toyota led Mazda with a margin on 9,005 vehicle sales.

Top 10 cars July 2016

  • Toyota Corolla, 3425 sales — down 4 per cent
  • Toyota HiLux, 3135 sales — up 22 per cent
  • Ford Ranger, 2865 sales — up 42 per cent
  • Hyundai i30, 2215 sales — down 19 per cent
  • Toyota Camry, 2170 — up 2 per cent
  • Mazda CX-5, 1930 — down 13 per cent
  • Holden Commodore, 1875 — down 9 per cent
  • Toyota RAV4, 1825 — up 18 per cent
  • Mazda CX-3, 1745 — up 36 per cent
  • Hyundai Accent, 1725 — up 145 per cent

Top 10 brands July 2016

  • Toyota, 17460 — up 3.7 per cent
  • Mazda, 8460 — down 9.5 per cent
  • Hyundai, 7600 — down 10.6 per cent
  • Holden, 7070 — down 10.4 per cent
  • Ford, 6870 — up 19.5 per cent
  • Mitsubishi, 5400 — up 4.2 per cent
  • Nissan, 5300 — up 7.5 per cent
  • Volkswagen, 4190 — down 14.5 per cent
  • Kia, 3550 — up 30.4 per cent
  • Subaru, 3350 — up 0.05 per cent