Our CRM consultants kept hearing a common issue among dealers time and time again: Our business names aren’t consolidated, We’re marketing to the same business owners without knowing, Our database is too scattered.

So like all good consultants, they figured out a solution. Introducing our new ABN Wash - an innovative solution driven by customers.

What is the Pentana Solutions ABN Wash?

A service designed to match business names up against Australian ABN listings.

How?

Using Sensis technology, Pentana Solutions washes the business names listed in your database against Australian ABN listings - providing your dealership with consolidated, accurate ABN numbers. The ABN Wash matches all of the businesses owned by the same company together and verifies all nationally recognised businesses within Australia. The ABN Wash not only consolidates your database but also saves on redundant marketing and wasted costs.

What have the results been so far?

Before using Pentana Solutions’ ABN Wash, a major Australian Dealer Group had under 1000 ABN numbers listed in their database. Since the ABN Wash, they now list 16,000. That’s a 15,000 difference from a quick, once-off service that will save costs and headaches well into the future.

If you’re interested in cleaning up your database, please contact our CRM experts here.