The word innovation conjures up feelings of creativity, abstract concepts and light bulb moments.

An aspect of innovation that I believe is often undervalued is courage. It takes a great deal of courage to take risks that go hand in hand with transformation. Often innovation involves challenging an existing structure and, as a result disruption to the way things have been done for many years.

At Pentana Solutions we are proud of taking those courageous steps over the 40 years that we have been in business, across our diversified industries of both automotive and Information Communication Technology (ICT). There is massive opportunity to change many of the ways we, as an industry, operate. This all starts with the courage to question the norm, dream big, and be willing to make some mistakes along the way – without losing focus on delivering the original innovation.

I see massive change occurring in the after sales area - in the areas of real time availability of parts, the globalisation of parts inventory, the way consumers book their car in for service, as well as the way the consumer is engaged on the service driveway. This change has driven intense innovation and provides great opportunity for those that are willing to adopt a new way of doing business.

For more insight into how CEO Steve Kloss sees the automotive industry, follow him on Linkedin!