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By now you’ve probably heard that advertising on social media platforms such as Facebook and Instagram can generate a rather healthy return on your investment. Nevertheless, rather than going out there and casting your hard-earned money far and wide on every platform, it might be prudent to spend some time getting to know each platform to workout which ones are best for your target audience.
Here’s a quick overview on the some of the most popular platforms to help you get started:
- Facebook has an estimated 80% market share of the Australian Social Media Advertising market
- 2.91 billion active users worldwide
- 17 million active users in Australia
- 53.7% women | 46.3% men
- Most popular among users aged 25 - 34
- The average engagement rate per post on Facebook is 0.09%
- Good for: Photos, videos, updates, and links
- 1.48 billion active users worldwide
- 9 million in Australia
- 58.6% women | 41.4% men
- Most popular among users aged 25 – 34
- 9 out of 10 users watch Instagram videos weekly
- The average engagement rate per post on Instagram is 1.22%
- Good for: Photos, short videos, and updates
YouTube
- 2.56 billion active users worldwide
- 16.5 million in Australia
- 62% men | 38% women
- YouTube is the second largest search engine after Google
- 1 billion hours of content is watched across the world every day
- Good for: Short to long videos
- 206 million active users worldwide
- 5.8 million in Australia
- 70.4% men | 29.6% women
- 500 million tweets sent per day
- Most popular amongst users aged 25 - 34 (38% of all users)
- Average engagement rate per post on Twitter is 0.045%
- Good for: Updates, images, short videos, and links
TikTok
- 1 billion active users
- 2.5 million in Australia
- 60.3% women | 39.7% men
- 41.8% of all users are aged 15-30
- The average user spends 52 minutes on the app daily
- Good for: Short videos
- 810 million registered users worldwide
- 12 million registered users in Australia
- 56.9% men | 43.1% women
- Over 57 million companies listed
- Most popular among users aged 25 - 34 (7 300 000).
- About 1 in 2 users logon every month
- Good for: Images, videos, updates and, long-form posts
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